Archive for the ‘Workshop’ Category

Is Social Media a Golden Bullet?

Monday, February 1st, 2010

Last week I had the opportunity to run a workshop for TechBA-SV’s new member companies. I was promoting the use of Social Networking to “Grow Revenues”. We had a very active discussion with lots of interaction. Several points I emphasized were

I showed the attendees several YouTube videos that reinforced these two concepts. One of the attendees suggested that I also include JWT’s Nelka Rental Car YouTube video in future workshops. I had not heard about this video before the class. Now that I have watched the video, I am very impressed with what JWP was able to achieve for Nelka. JWP set an aggressive goal, targeted a specific audience, and then used the right mix of existing media, social media, focus, and creativity to over achieve on the initial goal.

Unfortunately, the YouTube video has not gotten much attention partially because it is not down loadable and it is a little too long (3:21 minutes).

However, the video makes a great case study, which I will share with the attendees of the first 2010 #TechBA-SV class and mention at future workshops.

Stanford Business Gets Social & Gets Social Media

Friday, January 22nd, 2010

Wednesday night I had the opportunity to attend the “Engineering Virality Bootcamp” at Stanford Graduate School of Business (SGSB) sponsored by instructor Jennifer Aaker. I am not sure exactly how I found out about the Bootcamp, but I know it had to do with a cool planning tool called Plancast.

Fortunately the “Bootcamp” was open to the public and optional for the students (space was limited and I was pre-warned that students would have seating priority). The course itself is called “GSBGEN 358: Power of Social Technology (PoST)” with the goal of “harness-ing social technology in support of a clear single, focused goal to cultivate social good”.

What is really cool about the course is that it is not just academics. The course is providing the SGSB students with the best information on the planet about how to use Social Media and what others have successfully done with Social Media. This course forces students to actively use Social Media with practical applications. In fact, 45% of the student’s final grade is based on Social Media (Video no less!) . The list of speakers and panelists reads like the “Who’s Who of Social Media”. As you might expect the students are using many of the Social Media tools as part of their course.

Before the meeting started, it was pleasing to hear several students talking to each other. One said thanks for the “follow” and another thanked someone for a retweet (great Twitter etiquette, generally done on-line :) ).

The “Bootcamp” was led by Julio Vasconcellos. There was a short presentation by Andy Smith and two outstanding panels that included Dave McClure, Ed Baker, Matt Wyndowe, and others

I decided I would Tweet (@TimBaileyGR) some of the more profound thoughts with a couple of photos using UberTwitter on my Storm 2

  • Andy Smith ripple effects and emotional contagion – dragonfly effect 4 steps to Social Tech Crunch great 4 SEO + early adopters if Tech customers SBS event
  • Viral = x y z GT 1
  • Jigsaw is LinkedIn 4 people without friends
  • PR needs 2 B timed with product life cycle in Social Media- need 2 Id early adopters + engage them

There were many other good insights that I didn’t Tweet about including – do not want to go viral and “piss off” 10% of the population.

Unfortunately, I did not find out until the “Bootcamp” concluded that the hashtag they were using was #StanfordPoST. I would suggest shortening it to (#SGSBPoST) save a few characters and maintain the brand.

I look forward to future “Boot Camps” – please save me a seat!

PoST

Discussion of the creation of Viral Loop with Social Media

Do You Need Social Networking?

Friday, October 16th, 2009

The thoughtful answer is it depends.

As you know, the world is changing and this change is occurring at an accelerating rate. In the late 90’s it was all about dot.coms and having a website. Many people resisted having a website and some professionals still do not have one.

Many people did not want to have a cell phone; they did not see why they needed to be “tied” to the phone. Now, parents face the dilemma of when to give their children cell phones that are internet enabled!

Today, we are in the early stage of the “Social Networking” revolution. This means individuals and companies have opportunities to distinguish themselves in ways that never existed before.

First, let us look at the question of “Do YOU need Social Networking” from a personal perspective.

What do you want to achieve? What are your personal goals and ambitions? Do you want to be the CEO of your personal company and in charge of your own destiny, or be an “individual contributor” for a large corporation? Either choice is correct; it depends on what you want to accomplish in your life.

No matter which choice you make, Social Networking lets you build and maintain extremely large networks of friends that know, respect, and trust you.

If you want to be, an “individual contributor” and just want to stay in touch and share “what am I doing updates”, pictures, and videos that is possible. There is not much to do. You do not need a plan. You do not have to establish yourself as a thought leader. After all, you know the company you are employed by will take good take of you.

Do you want something more? Do you realize that if you wait, you may not attain your objectives and your competitors will!

First, you need a plan, which will include how to build a strong social network as a foundation with the focus that assists you, and decide where you wish to position yourself. From there, where do you go? Do you want to become a thought leader in the area that you enjoy and know? How will you be seen above the crowd in your area of expertise? How will you build a sustainable “Long Tail” using Social Networking?

We advise people who attend our workshops and webinars that it is time to:

Think Differently

Think Creatively

After building the plan, it is time to investigate what others are doing, figure out how you can use it, build on it, improve it, or invent something totally different and better. That is leadership!

Investigating what others are doing takes a lot of time and focus, but with the internet, anyone can investigate what others are doing.

Obviously, there are ways to save time, gain insights into what others are doing, and understand the tools that are available. One suggestion is to attend webinars that are GEAR-ed to presenting a process for accomplishing your goals. These webinars must aid you in “Thinking Differently” and lead you toward “Thinking Creatively.” Further, webinars should supply you with the tools to be effective in a short period of time, and allow your creative side to thrive!

You now have many choices you have never had previously. At times, this new opportunity can be a little daunting. The good news is you do not have to do it all at once.

With the right planning, training and support, you will succeed. You know your industry. Your specialist knows today’s tools and what others are doing with them. Ask questions and seek the assistance of a qualified guide. You will prosper and be seen as a leader in your field!

We will cover Social Networking for companies in a future blog –

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Inspired by a lively discussion with our “friends and advisors” at the monthly Silicon Valley Leadership Alliance (SVLA) regarding the impact on “Social Networking” on our futures as professionals.