Last week I had the opportunity to run a workshop for TechBA-SV’s new member companies. I was promoting the use of Social Networking to “Grow Revenues”. We had a very active discussion with lots of interaction. Several points I emphasized were
- Social Media is not a “Golden Bullet”
- Companies need to GEAR-up for Social Networking
I showed the attendees several YouTube videos that reinforced these two concepts. One of the attendees suggested that I also include JWT’s Nelka Rental Car YouTube video in future workshops. I had not heard about this video before the class. Now that I have watched the video, I am very impressed with what JWP was able to achieve for Nelka. JWP set an aggressive goal, targeted a specific audience, and then used the right mix of existing media, social media, focus, and creativity to over achieve on the initial goal.
Unfortunately, the YouTube video has not gotten much attention partially because it is not down loadable and it is a little too long (3:21 minutes).
However, the video makes a great case study, which I will share with the attendees of the first 2010 #TechBA-SV class and mention at future workshops.